West Elm Catalog Design & Production

I created print-ready files for all monthly US catalogs, each with a circulation of up to 1 million customers and prospects. I also designed several complementary cover wraps to promote targeted marketing promotions.

I designed and produced quarterly or semi-annual catalogs for our franchise partners in Australia, UK, Mexico and the Middle East.

I also created a lookbook concept to showcase a select product category.

 

Front/Back Covers with cover wrap overlay

Front/Back Covers for the Middle East and Mexico

Spreads from a decorative accessories lookbook concept